Asking for action

Your website should ask your viewer to take action – and it should be easy and fast for them to do it. You need to ask your viewers to take advantage of something you are offering. For example, you can offer a discount coupon if they sign up for your newsletter.

Your website needs multiple ways for your customer to take action – an easy way to send you an email, to join a newsletter, to sign up for your facebook page, to fill out a survey or to enter a chance to win something for free, to query a database of your products, these are all calls to action and are some of the most basic ways to interact with your web visitors. Ask me how easy it is for your website to interact with your customers!