Content Management Systems

A lot of business owners have never heard of a Content Management System (CMS) – my experience tells me that more than half of all businesses should have spent their website dollars on a CMS rather than a static website. Why is that?

Let’s pretend you have recently moved your business to a new location, or changed your phone number – you now have a lot of people to notify about it, oh, and don’t forget to change it on your website! Most people will hope they still have their web designers phone number.. Why does it have to be such a hassle to change a simple line of text on your website? Well, Content Management Systems make it easier than ever to update your website without having to know anything technical.

Changing a line of text on your website is a trivial example of what a CMS can do, but it is an important one – if your business changes quickly, your website should change quickly too. Why are so many people disconnected from their online presence?

Five Reasons why you need a Content Management System

A Stale website hurts your company Image

A static website goes "stale" quickly – a stale website hurts your companies image and can frustrate your customers. A CMS allows you or one of your staff to easily keep your image up to date on your website – no more calls and costs going to your web designer to do the smallest changes.

Online Business Functionality

If you need new functionality for your website, or you want to put your business functions online, paying a programmer to write a custom application is insanely expensive – not so with a CMS. Ask me how you can get your businesses functionality online for a lot less than you might imagine.

Search Engine Optimisation (SEO)

Stale websites don’t get as much attention as dynamic ones – other websites won’t link to you as much. Having a CMS gives you the opportunity to grow your audience and grow your inbound links – which are the king to increasing your page rank in search engines. I optimize all my clients CMS’s for SEO.

Maintenance Cost

When your 5 year old website needs a new look, you have to spend thousands of dollars for that new face-lift, and do it all over again every couple of years – not so with a CMS. This is one great way to "future-proof" your website investment and keep your maintenance costs down while keeping your website looking fresh and modern.

A Publishing Framework

If you want your website to be a great source of information and you want to become an authority in your area of business, you need to "grow" your website by publishing content to it. A CMS is a web publishing framework that allows you or your staff to grow your website with up-to-date content, thereby keeping your internet audience up to speed with the changes at your business.

Most businesses should use a CMS for their website. If you want to learn more about a CMS for your business, contact me to discuss whether a CMS website is the right choice for you!