Search Engine Optimisation

How often do you use the phone book these days? If your answer was "not very often," chances are you realize that most people looking for professional services or buying just about anything are using search engines like google or yahoo to make their buying decisions.

Lets say you were an architect located on the Gold Coast, and people wanting to build a house were typing "Gold Coast Architects" into a search engine, wouldn’t it be nice if your website was always on the first page of the results page? That is what good Search Engine Optimisation (SEO) can do for you.

Search engines "read" your entire website and build a catalog of what they think your website is really about. They use other factors like what websites link to your website. There are many other factors that affect your website’s position in search results, but in the end, if your website has good SEO, your site will rank much higher than sites with poor SEO.

Of course it’s a little more complicated than that, but I will handle the complicated bits. If you are writing your own website copy, you will need a basic understanding of keywords and how they should be implemented into your website’s copy. I have some great tools you can use to help you write your web copy.

A good designer builds SEO into your website from the ground up, so SEO doesn’t cost extra. Let me help you get good SEO built into your website.